12.20.05 | TRANSFIRST Names Jaime Gonzalez Western Region Vice President of Business Development For Its Independent Sales Services Division

DALLAS (December 20, 2005) – Dallas-based TRANSFIRST, a leading provider of transaction processing services and payment enabling technologies, recently announced that Jaime Gonzalez has been named the western region vice president of business development for its Independent Sales Services division.  In this role, Gonzalez will help lead the company’s business growth and development with independent sales organizations and agents in the country’s western region. His primary responsibilities will be to develop new business relationships, increase market share for TRANSFIRST’s products and services and assist independent sales organizations and sales contractors in customizing merchant processing programs.

“As our Independent Sales Services division continues to experience growth, we are committed to providing leading industry expertise and full-time support to our independent sales customers,” said Ryan O’Connor, president of business development for TRANSFIRST’s Independent Sales Services division. “Jaime brings an extensive industry background and leadership to our team and will be a tremendous asset to our company and our clients.”

Prior to joining TRANSFIRST, Gonzalez’s career path led him to various areas of the transaction processing industry. “I have had the opportunity to wear just about every hat in this industry. I began as a ‘feet on the street ISC.’ As a result, I am able to assess problems from a variety of perspectives and provide solutions that make sense not only from the sales and marketing side, but also operationally,” said Gonzalez. “This has given me a ground level understanding of the sales cycle and what it takes to make it happen.”

About TRANSFIRST
A premier provider of transaction processing services and payment enabling technologies, TRANSFIRST offers a first-rate suite of products and services and customized processing programs uniquely tailored for the special business needs of financial institutions, independent sales organizations and agents and its referral and reseller partners. Through its in-depth industry knowledge, partnership strategy and innovative solutions, TRANSFIRSTprovides a specialized approach to transaction processing for healthcare providers, public entities, online and other non-traditional merchants, as well as brick and mortar retailers.  Founded in 1995, TRANSFIRSTis a market leader in strategic mergers and acquisitions, which has allowed the company to gain significant market share and world-class expertise in growing and profitable industry segments.  Built on a platform of personal service, customer commitment and flexible pricing, TRANSFIRST is headquartered in Dallas, Texas, and has operations facilities in Louisville, Colo., Omaha, Neb., Kansas City, Kan., Newport Beach, Calif., Milwaukee, Wis. and Langhorne, Penn.  Company wide, TRANSFIRSTcurrently processes approximately $22 billion in annual sales volume for more than 155,000 merchants and more than 965 financial institutions. TRANSFIRSTcan be reached at 1-800-745-2659 or at www.TRANSFIRST.com.